Following the NFL Super Bowl, we like to evaluate the impact and effectiveness of the television commercials that cost roughly $4.5 million dollars for a 30-second spot and claim the attention of millions of viewers who share the popular horse and puppy promos on their Facebook feeds. In our opinion, the most successful and important ad to hit the air during Super Bowl XLIX did not feature an animal—at least not the furry kind. It was the chilling public service
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