Memorial Scholarship

By on March 20, 2015   /   The Beak  
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Memorial Scholarship

The Delaware Highlands Conservancy has established a memorial scholarship in honor of Vanessa Joy Van Gorder, who tragically lost her life on December 26, 2014. Heron’s Eye Co-Founders Krista Gromalski and Sandy Long are honored to serve on the scholarship selection committee. A recent graduate from West Chester University with a degree in education, Vanessa was passionate about the outdoors and loved exploring the lakes, rivers, and forests of the Upper Delaware River Region with her friends and family. The

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Catch the Buzz

By on March 5, 2015   /   The Beak  
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Catch the Buzz

Every national park should have such a partner. The Shenandoah National Park Trust (SNPT), the park’s official philanthropic partner, recently supported two new science and art initiatives with grant funding. Shenandoah National Park awarded the inaugural $15,000 SNPT Research Grant to Dr. Jessica Rykken, Associate with the Museum of Comparative Zoology at Harvard University, for her project: “Catch the Buzz: pollinator diversity, distribution and phenology in Shenandoah National Park.” “Pollinators are clearly at risk nationally, and we are concerned about the fate

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An Ad That Matters

By on February 19, 2015   /   The Beak  
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An Ad That Matters

Following the NFL Super Bowl, we like to evaluate the impact and effectiveness of the television commercials that cost roughly $4.5 million dollars for a 30-second spot and claim the attention of millions of viewers who share the popular horse and puppy promos on their Facebook feeds. In our opinion, the most successful and important ad to hit the air during Super Bowl XLIX did not feature an animal—at least not the furry kind. It was the chilling public service

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