These days social media is so entwined with our daily lives many of us could not imagine an existence without the constant stream of information available at the tips of our fingers on our mobile devices. Apps for social media platforms like Facebook, Twitter, Instagram, Pinterest and Tumblr keep us plugged into the worlds of brands, bands, politics, celebrities, causes and, of course, family, friends and pets. For businesses of all sizes understanding how to effectively use social media to
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