Tools for Engagement Journalism

By on October 23, 2013   /   The Beak  
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Tools for Engagement Journalism

By Krista Gromalski krista@heronseye.com Engagement journalism—formerly referred to as civic journalism—mobilizes people to address local issues “in a powerful, focused way that shows how ordinary individuals can make a difference” (Denton & Thorson, 1995, How the News Media Might Work section, para. 5). According to leading theorist and New York University Professor Jay Rosen, civic journalism emerged most prominently in the early 1990s in newspaper initiatives focused on “regrounding the coverage of politics in the imperatives of public discussion and

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Team Building 101

By on September 25, 2013   /   The Beak  
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Team Building 101

Getting to know our clients and their unique stories is always a priority for Heron’s Eye Communications. That’s why we relished the opportunity to swing through the trees with the many talented individuals who provide the amazing and highly varied offerings of the businesses comprising the Settlers Hospitality Group. That is, we recently had the pleasure of joining these friendly folks during a Team Building Fun Day. Participants included employees from The Settlers Inn & Potting Shed; Ledges Hotel &

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Tail Waggin’ Tutors – Kids Read to Dogs

By on August 16, 2013   /   The Beak  
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Tail Waggin’ Tutors – Kids Read to Dogs

Seven-year-old Davalyn Ursich cuddles up with Sherman in a quiet corner of the Wayne County Public Library. Her eyes shine; his eyes beam as she reads a book to her canine “tutor.” He seems to listen closely, and to make it comfortable and affirming for this reluctant reader to share the gift of words and imagination that she is finding in the pages of some books carefully selected to build confidence by children’s librarian, Betty Lawson. Lawson launched the Tail

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