These days social media is so entwined with our daily lives many of us could not imagine an existence without the constant stream of information available at the tips of our fingers on our mobile devices. Apps for social media platforms like Facebook, Twitter, Instagram, Pinterest and Tumblr keep us plugged into the worlds of brands, bands, politics, celebrities, causes and, of course, family, friends and pets.
For businesses of all sizes understanding how to effectively use social media to attract customers and build relationships is essential in today’s marketplace. Big campaigns such as the Always #LikeAGirl video can create a viral sensation. Or, online actions like the ALS #IceBucketChallenge can spark an Internet frenzy that becomes part of our cultural fabric.
Social Media for Small Biz
But what about small businesses? How can they harness the power of social media marketing to stay competitive and to thrive? Heron’s Eye has been at the forefront of social media for small businesses for many years. Back in 2010, for example, we contributed our expertise to the Pocono Business Journal in the article “Tweet to Compete in Today’s Market,” and we continue to monitor industry trends and offer our clients social media solutions that meet their marketing goals and budgets.
As traditional marketing approaches have waned, creating and curating relevant and valuable content has taken precedence in the worlds of social media and blogging. Using canned industry copy will not tell your story—the authentic story that distinguishes you from your competitors and compels a customer to choose your goods or services and to keep coming back for more.
Social Media Storytelling
Heron’s Eye consistently helps small business and non-profits to identify their unique stories, and to turn them into quality content that translates to social media, blog posts, keywords, and even public relations.
This strategy may seem like a new trend, but in reality it has always been at the core of good marketing. Contact Heron’s Eye Communications today to discuss your small business social media strategies. [contact-form subject='[Heron%26#039;s Eye Communications’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Please tell us a little bit about your business.’ type=’textarea’ required=’1’/][/contact-form]
