Built for Your Life
Clemleddy Construction builds custom homes and renovations in PA's Lake Wallenpaupack region. Owner Craig Smyth wanted to position the company as a “green” builder.
- Heron's Eye managed the company's re-branding process.
- Developed an annual marketing plan with manageable action steps.
- Created seasonal marketing campaigns.
- Offered strategies—such as an e-newsletter—to build customer loyalty.
- Managed the redesign of website and collateral marketing materials.
Partnering with the Forest Legacy Program
It can be challenging for a small land trust to navigate the process of applying for federal Forest Legacy Program funds. Heron's Eye worked with the U.S. Forest Service, state agencies and the Delaware Highlands Conservancy to develop A Land Trust's Guide to Partnering with the Forest Legacy Program, which provides:
- A description of the application and acquisition process.
- Helpful tips for more effectively navigating each phase.
- An exploration of the roles that a land trust can play.
The Story Behind the Style
The Settlers Inn is a historic mission-style lodge in the Pocono Mountains of northeast Pennsylvania. Proprietors Jeanne and Grant Genzlinger wanted to more fully express the farm-to-table tradition and Arts and Crafts philosophy upon which their unique style of hospitality is based. Heron's Eye provided a variety of services and deliverables.
- PR and outreach that resulted in ongoing earned media coverage.
- Website, e-newsletter and rack card content.
- A suite of custom tours to help guests navigate local back roads and trails.
