Clemleddy Construction builds beautiful, energy-efficient luxury custom homes and renovations in Pennsylvania’s Lake Wallenpaupack region. Owner Craig Smyth wanted to position his well-established company as a “green” builder — highlighting the tradition of sustainability that had long been a cornerstone of Clemleddy Construction’s practices and work ethic.
- Heron’s Eye managed the company’s re-branding process.
- Developed an annual marketing plan with manageable action steps.
- Created seasonal marketing campaigns.
- Offered strategies — such as an engaging e-newsletter — to build customer loyalty.
- Managed the redesign of website and collateral marketing materials.
When Smyth wanted to highlight Clemleddy’s home improvement services Heron’s Eye developed the Improve It Crew, a sub-brand that quickly became popular with customers who wanted to retain Clemleddy’s high level of customer service on smaller jobs.
“Heron’s Eye successfully accomplished Clemleddy’s rebranding efforts with outstanding project management, creativity and writing skills,” says Ellen Chorba, Clemleddy’s Director of Finance and Business Development. “Each project managed by Heron’s Eye was completed in a timely, thorough and professional manner.”
