Riparian Buffer Outreach
To support the Appalachian Trail Conservancy's efforts to protect the Appalachian National Scenic Trail and the Delaware River Watershed, Heron's Eye helped to develop outreach tools that will be used by the ATC to advise key partners in best practices that protect forested headwaters and strengthen riparian buffers — forested strips along rivers and streams — in the townships through which the A.T. passes in Pennsylvania and New Jersey.
In collaboration with the ATC and WDesign, Heron’s Eye:
- Provided content and message development.
- Provided copy editing.
Clear Choices Clean Water
People in the Delaware River Watershed showed their support for water conservation by taking a quick and easy online pledge to help protect lakes, rivers and streams from pollution.
The pledge was part of an online educational resource called Clear Choices Clean Water: My Delaware River, an easy-to-use interactive website with suggestions everyone can implement to conserve water.
Those who pledged “put themselves on the map” to see the impact of their actions on nearby rivers and streams, and to see what actions their neighbors were taking to protect clean water.
Working in partnership with the Delaware Highlands Conservancy land trust, Heron’s Eye:
- Handled social media outreach to increase pledges.
- Executed a pre-established editorial calendar.
- Used engaging original and provided content.
- Shared partner content.
- Provided public relations services.
- Generated hundreds of pledges during early 2016.
Ground Beneath Our Hearts
People around the world participated in a global spectacle on Saturday, September 12, 2015 to honor the creativity, dignity and resilience of communities affected by mining and oil and gas development. The Ground Beneath Our Hearts included acts of art and ceremony to celebrate the human spirit and love of place.
The event’s founder, author Trebbe Johnson of Radical Joy for Hard Times, enlisted Heron’s Eye to handle social media and public relations. “What Sandy and Krista bring to their work is not just superior-quality writing and photography, but real commitment to the project itself,” said Johnson. “I cannot imagine any team working with more integrity, professionalism and creativity.”
- Heron’s Eye established and managed content for The Ground Beneath Our Hearts’ Facebook, Twitter and Instagram accounts.
- Curated the hashtag #HeartGround.
- Funneled event-day content from communities around the world onto all social media channels in real time.
